themselves. It is one of those areas of the online business world that
is known to be quite lucrative, but seems to lurk in the shadows when
you try to figure out the success formula.
Some marketers seem to have a knack for turning lists into millions of
dollars each year while others cannot seem to get one person to sign up
for their list. The question becomes: What is the most important key to
building a list successfully?
There really is one major part of list building that must be applied
for it to work. Without this key, there is no chance that the list will
be an income producer.
Building rapport and trust: Let's face facts- no one will sign up to be
on the mailing list of a SALES PERSON.
As an example, would you call up your local telemarketer and ask to be
put on a monthly list of people they can call and harass? Most likely,
you would rather have a root canal than talk to a telemarketer several
times a month, right?
Well the same can be said for internet surfers. If they smell a sales
pitch, they are going to run the other way. No one wants to be sold to.
However, they do want to be appreciated, informed and rewarded for
their patronage to your site.
How do you inform and reward your website visitors?
The answer is by giving them something of value for FREE. This does not
mean giving them rehashed PLR content that they can find online for
free.
This means giving them information that makes them wonder why you are
giving it away for free!
You want your customer to imagine how wonderful your other products are
that do cost money. After all, if they got such great information for
free, what will they get when they pay?
List building truly can be a money maker, but the very first step has
to be building trust and giving something for nothing.
Someone has to step up first, and that is you as the site owner. You
must say “Here, take this free information as a thank you for putting
your name and email address in the box.” Then the follow up begins!
Remember, no one cares how much you know until they know how much you
care.
